LateralAlready Using a Dedicated EMDR Platform?
Here's Why Therapists Are Switching.
Dedicated EMDR platforms charge $25+ a month — and that's just for the bilateral stimulation part. The audio and connection quality rarely match what Zoom delivers for half the price. Lateral adds professional bilateral stimulation directly into Zoom, so you never have to leave the platform your clients already trust.
The cost math is simple
Dedicated EMDR platforms charge $25+/month and often deliver poor audio and unreliable connections on top of it. Zoom Pro runs around $15/month — and Lateral adds bilateral stimulation directly on top.
- $25+/month just for bilateral stimulation
- Unreliable connections — no way to tell whose end is the problem
- Background noise amplified, not canceled
- Built only for EMDR — awkward for your full caseload
- Clients learn yet another app
- No waiting rooms, breakout rooms, or office-style workflow
- Zoom Pro ~$15/month + Lateral seat
- Industry-leading video & audio
- AI noise cancellation built in
- Bilateral stimulation included
- Clients already know Zoom
- Waiting rooms, breakout rooms & more
What you actually gain
This isn't a lateral move — it's an upgrade across the board.
Audio quality your clients will actually notice
Dedicated EMDR platforms don't invest in audio the way Zoom does. Zoom's AI noise cancellation removes background sounds — ice makers, HVAC, dogs, street noise — in real time. Your clients hear you clearly. You hear them clearly. And if the connection degrades, Zoom tells you whose end is the problem.
Zero onboarding for clients
Your clients already know how to join a Zoom call. No new app, no new login, no confused phone call before the session starts. The switch is invisible to them.
Bilateral stimulation that actually syncs
Lateral isn't screen-shared video — it runs natively on each device. Your bilateral stimulus is perfectly in sync for both you and your client, with no lag, no compression, no drift.
HIPAA-eligible infrastructure
Zoom for Healthcare supports a Business Associate Agreement (BAA). You're running on the same compliant infrastructure that thousands of healthcare organizations already trust.
Run your whole practice from one window
Waiting rooms, screen sharing, session recording, breakout rooms, and bilateral stimulation — all without switching apps. Clients arrive in your virtual waiting room like they'd wait outside a real office. You stay in the same Zoom meeting all day and control who joins, just like having a door to your office.
No per-session fees, ever
Lateral is a flat monthly seat, and Zoom is a flat monthly subscription. See 20 clients a week or two — the math doesn't change.
How to make the switch
You can be fully set up before your next session.
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1
Get a Zoom account
If you don't have one yet, sign up for Zoom Pro — it's what Lateral requires and what gives you access to all the features that make Zoom the right platform for telehealth.
🔗 See Zoom Pricing -
2
Create your Lateral account
Just enter your email and set a password. Create an account — it takes less than a minute.
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3
Buy a Lateral seat for your Zoom email
Each seat is tied to the email address on your Zoom account. Group practices can buy seats for multiple therapists from one Lateral account.
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4
Install Lateral from the Zoom App Marketplace
Open Zoom, go to Apps → Explore, search for "Lateral", and click Install. You only do this once.
🔗 Open Zoom App Marketplace -
5
Cancel your old platform
Once you've run a session on Zoom + Lateral, you'll know you don't need your old platform anymore. Most cancel within the first week.
From one therapist to another
Tena Thomas, the therapist behind Lateral, is active in a number of therapist networking groups and online communities. She hears the same frustrations come up over and over — platform costs, connection problems, the awkwardness of sending clients a second link mid-session. She's been there.
Lateral isn't something she built and handed off. She uses it every day in her own practice at Sunridge Counseling, and she genuinely wants to help other therapists do what she gets to do — deliver great EMDR care on a platform that actually works, without the overhead of juggling multiple tools. If you have questions about making the switch, that spirit is baked into everything from the Support page to how the product itself is designed.
Ready to make the switch?
Create your Lateral account and run your first session today.